!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> pegasus horse cake.: once there was class war, but not any longer because we are all consumers now

22.2.05

once there was class war, but not any longer because we are all consumers now

we were shown a video on designer furniture in today's lecture, which brought a knot to my throat.
i'm amazed at how they will mindrape you into thinking that your identity and lifestyle is measured by how much you spend on your furniture, seen or not seen in the house, as an extension of designer clothes - now that spending exhorbited amounts of money on clothing is considered distasteful - just as knick-knack and busy interior design is considered so as well if you have high acquisitional power.
in other words:
a simple and typically low-brow thing such as a toilet brush can become a high-brow 'chic accessory' once bought at a designer shop, in a bathroom of a two room apartment in a converted jam factory in london sold at a ridiculously boomed-up price in relation to the slums in its surroundings.
it's bad enough if companies are always scheming a way to keep your disposable income at the end of the day, making you feel bored with it and pressing you into spending as much as possible while your credit card spontaneously combusts in your pocket. no, now you must also spend on objects you won't even show off to affirm your social and economic status, which surely cost about 1 thousandth of its retail price to produce.
catalogue bedrooms, catalogue living rooms, catalogue kitchens, catalogue landings; designer crockery and cutlery, designer cushions, designer kitchen rolls and designer toilet paper.
and it will have to be changed in a space of six months because it will become unfashionable.
lack of personality in every sense.
insecurity perhaps? do these consumers need some sort of confirmation for their worth as people by buying into these fads? do they realise they do not create personality, but borrow/copy it from others by religiously following catalogue layouts? do they realise they're spending their disposable/leisure money on things that don't really give a particular or perduring pleasure, and only offer some manner of a 'social fix'? do they really need to obey what lifestyle magazines i.e. id, arena, the face, etc tell them to buy because its price is hilariously high?
it's the dictatorship of the brand.
however, this isn't something new. throughout history, man has always sought distinction and social status by owning certain things, although vocation always held the torch on what a person was. they acquired vases, plates, tea sets, embroidery, etc from particular places made by particular craftsmen. but nowdays it seems to be eating people up, it turned obsessive and constant: upgrade your mobile! new apple gadgets and accessories! refurbish your home at least once a year! get the designer wallpaper! because you need it to feel good about yourself!
i do, however, love looking through interior design magazines, and how someone has bought an abandoned industrial site and made it into a home to their own taste.
yet i never look at who designed what piece of furniture or how much it is.

sometimes i wonder if 'pequeñita' was a product of this mass marketing towards young adults with that ever so catchy 'walkitalkie man' track and contrasted silhuoettes. hmm. of course it was. and so are the five pairs of converse chucks sitting in my closet.
which is why today i vowed to never buckle under the constant pressure we are under today thanks to the omnipresent media.

this is the reason why i love ikea so much. it is so down on earth. it belongs to everyone, without losing your own individuality by mix and matching. you also don't compromise design for affordability (the only dig i can make is that they discriminate against us pedestrian-non-car-owners when it comes to location).

one thing i'll say, is that being called a consumer makes me feel trapped and hopeless. there's no way out, we all are consumers. however, you can choose what type of consumer you are. you can resist.
so be clever, be strong, and 'don't let the bastards grind you down'.

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